Project Name

Arté – Social Exhibition Mobile Application

My Role

UX & UI Designer, Digital Illustrator

Overview

Arté aims to be the leading art exhibition platform in Australia. Beyond helping users discover exhibitions and museums, the platform promotes public engagement with the arts and supports the growth of Australia’s art and design industry.

Research

To validate our concept and user needs, we conducted surveys and developed four proto-personas based on responses. We mapped the user journey to uncover pain points and opportunities in how users discover and engage with art exhibitions.

The survey (Google Form)

The survey (Google Form)

Two of the four proto-personas developed for Arté.

Two of the four proto-personas developed for Arté.

The user journey

The user journey

Design Workshops

We ran condensed Google Design Sprint workshops to generate and refine ideas. Key activities included: